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WHITEPAPER

Customer Relationship Management (CRM) in the 21st Century

In a competitive market, manufacturing a superior product, providing better service, or possessing a high-profile name does not guarantee business success. Instead, the capability of capturing critical information and delivering it where and when it is needed determines which company comes out ahead. Clearly, the application of information technology is the key.

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Remington Rand & IBM: A Case Study

In this Free Whitepaper, Customer Relationship Management (CRM) in the 21st Century, you will discover the importance of information technology as applied to Customer Relationship Management in the past and into the future. You will have a better understanding to the importance of a modern CRM application and why businesses that fail to grasp the power of these applications watch helplessly as their market share erodes.

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