Customer Relationship Management in the 21st Century

This white paper examines the importance of information technology as applied to Customer Relationship Management in the past and into the future. The case of Remington Rand and IBM furnishes a textbook illustration of beating out the competition through the strategic use of critical data.

In a competitive market, manufacturing a superior product, providing better service or possessing a high profile name do not guarantee business success. Rather, it is the capability of capturing key information and delivering it where and when it is needed that determines which company comes out ahead. The application of information technology is clearly the key. [more]

Maintaining Your Margins

This white paper addresses the complexities of maintaining profit margins in today’s fast-paced, volatile business environment. Effective management of profit margins is a multi-faceted process under constant pressure and given the increasing price volatility of raw materials over the last couple of years, staying ahead of rising costs presents a constant challenge. The soaring price of petroleum has touched every aspect of the economy both as a cost of transportation and as a factor in the manufacture of a wide range of products. Further, the search for a petroleum substitute and the production of biofuels has driven up the cost of numerous crops. [more]