November 5, 2019, Florham Park, NJ – Datacor, Inc., a leading provider of process manufacturing and distribution software, announced today the launch of an updated corporate brand identity and website. The visual and messaging refresh highlights the company’s future-built software solutions, expertise in process manufacturing and legacy serving top chemical distribution companies with its well-known Chempax and eChempax products.
Datacor’s brand identity includes new logos, color palette, typography and corporate and product-level messaging that speaks to the needs of current and potential clients. A new tagline, Data with Depth, reflects the company’s ability to leverage deep domain knowledge of complex industries to create technology that addresses industry-specific challenges. Datacor’s clients include process manufacturers and distributors in the chemical, personal care, industrial and food and beverage industries.
With its updated logo, color palette and brand elements, Datacor aims to showcase its service difference and forward-thinking approach to configurable ERP and CRM technology. The company currently holds the largest market share in the chemical distribution industry and nearly four decades of experience helping its clients implement best practices and make informed decisions that improve their business operations and bottom line. New messaging on Datacor’s website and throughout its marketing materials places this value front and center.
“On behalf of the Datacor team, we are excited to launch a new brand and website that shares our value as a provider in the space,” said Caitlin O’Donnell, marketing manager at Datacor, Inc. “Since 1981, we’ve made it our mission to create technology that addresses the unique challenges and opportunities of the industries we serve, and we’re proud to have a brand that effectively communicates our commitment.”
Datacor’s more than 15,000 users will also experience a smooth transition from utilizing the well-known Chempax and eChempax software to managing day-to-day tasks with the newly named Datacor ERP and Datacor CRM products. As Datacor offers Enterprise Resource Planning and Customer Relationship Management to chemical distributors and process manufacturers, the product name change will help professionals seeking comprehensive solutions easily find and leverage its products.
Datacor has rolled out the brand refresh with a mobile-friendly website that features the new visual and messaging assets through a clean, modern design. The site’s intuitive navigation and layout create an easy experience for users looking to learn more about the company and its products, access informative resources for their industry and prepare for Datacor’s intensive annual user conference, InterAXions.