Over the last few years, there has been increasing buzz around the digitization of supplier-customer relationships in the process manufacturing and chemical distribution industries. We wouldn't say that this trend comes as a total surprise to anyone – when you think about your personal life as a consumer, how do you prefer to interact with brands? We'd venture to guess your preference is to communicate online whether it be paying your bills, research a product, buying it, and then checking on that order status and delivery until it arrives at your doorstep. Why should your interactions with your customers be any different?
In this blog post, we'll provide an overview of the current consumer experience in the B2C landscape vs. the typical customer experience in the chemical industry. We will discuss customer service challenges and how an integrated Customer Portal can transform those challenges into opportunities.