Already using Customer Relationship Management (CRM) software? Satisfied, or do you wish it could do more? Datacor has been enhancing its CRM based on its customers’ needs and in response to those “Power Users” who require deeper analytics and connectivity to their operations across multiple platforms.

Customer Relationship Management (CRM) software is a powerful tool that provides users with real-time insight of how they interact with their clients. Data collected across an organization is stored in a secure central system, allowing employees to instantly access and interpret information about their customers, suppliers, products, and services.

Your business has a lot of moving parts: from accounting and payroll to production and distribution. Every activity within the company and each piece of data gathered externally from customers, suppliers and business partners must be recorded. To make informed decisions, your entire company needs access to that data — but how can you manage it all while still handling day-to-day tasks?

Janitorial and sanitation chemical manufacturers and distributors have unique needs when it comes to managing customer relationships. On top of keeping clients happy, there are strict standards and specifications to follow, and orders and pricing are highly complex. Tracking sales and communications requires the right software, but how do you know which system to choose?

Over the last few years, there has been increasing buzz around the digitization of supplier-customer relationships in the process manufacturing and chemical distribution industries. We wouldn't say that this trend comes as a total surprise to anyone – when you think about your personal life as a consumer, how do you prefer to interact with brands?